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wedLOCK tradWIFE wedLOCK tradWIFE

  • 10'
Austria 2025
Selection : Her lens
Director: Gabriele Neudecker
Millions of people follow “tradwife” influencers who celebrate female submission, domesticity and traditional gender roles as an ideal way of life. wedLOCK tradWIFE is composed entirely of the original voices of these influencers, whose unaltered statements unfold over layered, fifty-year-old Super-8 images of rural life. Separated from the carefully curated aesthetics of social media, their own voices expose how nostalgic imagery can normalize contemporary anti-feminist narratives, and the contradictions and ideological implications of the worldview they promote, inviting the audience to listen more closely to what is being said – and to question why these messages resonate with millions today. Back to...

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